Going from left to right, the first thing to note is the so-called red date. This means the redemption date the date on which the bonds principal (the loan) is meant to be repaid; in Unilevers case, May 2004 , in Jazztels case, December 2009.
The next thing to look at is the coupon the interest the bond issuer pays to the bond holder on an annual (or semi-annual) basis. Unilever pays a 6.5% coupon. Jazztel pays a 13.250% coupon. Why is there such a massive difference? To understand why we need to look at the next two columns.
These show the bonds credit ratings S&P and Moody's being the market's leading rating agencies.
As we have seen, credit ratings measure the risk of default the risk that the borrower either cannot pay back the loan and/or cannot pay the interest on the loan. AAA is S&P's highest credit rating i.e. lowest risk of default and Aaa is Moodys highest rating. Clearly, Unilever are not going to default on their obligations.
Remember, the higher the risk of default the higher the return the issuer needs to offer to compensate for the risk. And that is why, not just Jazztel, but all the companies in the High Yield sector, offer a much higher rate of interest than the companies in the Industrials sector. Their credit ratings are uniformly lower so they have to offer a higher rate of interest to compensate for the additional risk.
Finally we come to price. What do these numbers mean? Why are they all around 100? And 100 what? Well, in the bond markets, prices are quoted in relation to something called par. Par is 100% of the face value of the bond so everything is quoted in relation to a figure of 100.
Bid simply means that this is the price the market will buy the bond, as opposed to offer, which is the price at which the market sells.